In Warsaw, you will be invited to work in a team that is assigned to a real-life case of a strategy consulting firm. Your “client” is the UK’s largest Budget Hotels operator, who is looking to extend their business beyond the UK. Your advice is urgently needed to take a decision on entry into the Polish hotel market. Your task will comprise market analysis, competitor research, executive interviews and analytical work. You will then present your findings and solutions to the real-life board. By working on this case, alongside OC&C consultants, you can take your first real steps into the consulting business and experience a highly realistic consulting project.
Striving to solve the case, you will start off with understanding the Polish hotel market and the opportunity it presents, including the key issues of market growth and competitive intensity through data analysis, hotel visits and expert interviews. After gathering the basic information on the sector, you will develop hypotheses on the possible approaches to market entry and verify them by analysis. Your findings and recommendations should finally be put together in a storyline and presented to the company board. Of course the board might want to get some details from your background work and strategic analysis, so be prepared to do some Q&A. You will be supported by members of our team for the duration of your work on the case. They will assist you with the analytical and methodological tools and will be mentors to your team. |
|